Read Franco Grasso's books to discover the benefits of Hotel Revenue Management.
Universities in Italy and around the world use them as textbooks. The trilogy, published by Hoepli, traces Franco Grasso’s experience in Hotel Revenue Management from 2006 to today.
2006 - Hoepli
Il Revenue Management Alberghiero (Hotel Revenue Management)
The first Italian book to address the topic of Hotel Revenue Management. A fundamental manual for beginners keen to learn how Revenue Management can maximise hotel industry profits in today’s market.
2012 - Hoepli
Oltre il Revenue Management (Beyond Revenue Management)
This book continues on from and expands on the first book. Thanks to the experience gained over the years, Franco Grasso uses real-life case studies to offer clear and complete explanations of the principles and strategies for applying Revenue Management in the hotel industry.
2020 - Hoepli
La Revenue Economy (The Revenue Economy)
The final chapter in the trilogy presents a complete manifesto of the revenue economy. An enlightened analysis of how revenue management represents the most dynamic and effective approach to the market today and not solely in the hotel industry.