The Founders
From Franco Grasso’s intuition to the encounter with Franco Laico, passing through many trips around the world. The biographies of Franco Grasso’s founders are like our company: anything but ordinary and fascinating because they tell how success is achieved through a true entrepreneurial vision that brought the Revenue Management innovation to the hotel industry.
Franco Grasso
Ceo / Founder
Franco Laico
Ceo / Co-Founder
Biography
Franco Grasso
1980
Franco Grasso begins working in luxury hotels in the 1980s in Rome while simultaneously studying and earning a degree in Political Science.
1990
In 1990 he left Rome and his job because he wanted to travel. Luxury hotels in England and France welcome him and also his wife Carla who applies the knowledge learned as manager of foreign branches in a Tour Operator in Italy.
1989
Since the late 1990s, he began to conduct training courses and also started collaborating with the hotel chain Domina, where he spoke about Revenue Management at the chain's hotels, traveling to locations worldwide. This experience turned into a success story, leading him to co-found the "Domina Hospitality School" with Jose Varriale and Vincenzo Presti, which for several years was a flagship of education thanks to the possibility of career opportunities within the chain.
2005
In 2005, the collaboration with Franco Laico began, a long-time friend whom he met during his work experience in England. Together with him came the first freelance consultancy in Revenue Management and the creation of "Franco Grasso," the first Italian company specializing in pricing that offers consultancy and training in the hotel Revenue Management sector. As his training increased, leading him to travel continuously throughout Italy, so did the consultations. Despite numerous commitments, he found the time to also graduate in Geography.
Thanks to the collaboration with Stephen Cantini, the first version of the Revolution Plus software is born, aiming to give shape to the logic of "his" way of applying Revenue Management. The software will be taken over a few years later by Paolo and Simone Sacchetti for necessary updates and the implementation of new features.
2006
In 2006, his vision was also published by Hoepli with his first book "Hotel Revenue Management," followed by two more books in 2012 and 2020: "Beyond Revenue Management" and "The Revenue Economy," also published by Hoepli. His first book is the first in Italy to address the topic of hotel Revenue Management and is adopted by universities as a textbook, even abroad where - translated into Spanish - it is a study text at the University of Quilmes (Buenos Aires).
2010 - 2014
From 2010 to 2014, together with Franco Laico, he serves as the general manager of the Hotel Capannelle in Rome: an important technical and personal experience that complements their work together as consultants.
2015
In 2015, he co-founded the Revenue Academy alongside Francesco Mongiello and Franco Laico.
2022
In 2022, he is appointed Knight of the Republic by the President of the Republic, Sergio Mattarella.
Biography
Franco Laico
A Tuscan from Montecatini Terme, he grows up and is educated in a family of hoteliers.
Anni '90
He begins working in luxury hotels in the early 1990s in England, where he meets Franco Grasso, continuing his work experience in Germany and France.
Fine anni '90
At the end of the 1990s, he returns to Italy where he continues to work at the reception of prestigious hotels, eventually rising to the position of Director. During the years of managing a small property in Florence together with his wife Donata, who is also involved in the hotel industry, he earns a degree in Sociology.
2005
Training courses on Revenue Management accompany the consulting services, which have been increasing since 2005 thanks to the collaboration initiated with Franco Grasso and the first successful cases that become word-of-mouth in the industry.
2009
In 2009, the Limited Liability Company (Co.Ltd) is established, marking the beginning of Franco Grasso's journey.
