Peak Season in the Mountain: Christmas and New Year, between Opportunities and Risks

As the Christmas and New Year celebrations arrive, the peak season in the mountain comes round quickly, bringing a combination of opportunities and threats for hoteliers. These dates represent a crucial moment in maximising profits, but it is just as easy to fall prey to strategical errors thar could compromise the economic results. The scenario […]

Interview with Franco Grasso by Revfine.com

With this interview with Franco Grasso, Revfine.com in the column dedicated to hospitality influencers, delves into the multiple topics that our CEO has been addressing for years. Talking about revenue management is always a pleasure, especially in contexts ready to grasp the importance of this science and to disseminate it. Here some excerpts from the […]

Towards a successful future for Tourist Destinations

A successful future for Tourist Destinazions: Franco Grasso’s “recipe” is simple and striking, able to solve a vexed question, namely: creating tourist appeal in a determined territory. The ease of the recipe suggested by Europe’s most important revenue management expert may look surprising, but it is based on sound principles of economy and management that […]

How brand reputation helps make more money

The 4 pillars of brand reputation, the “centimeters” needed to reach the goal. In this case history of a 3-star hotel in Tuscany we tell you how the structure earned more thanks to its brand reputation.

Revenue Management: The third economy

The economy of Revenue Management: here’s what it is and how it moves compared to the traditional economy or the more recent low cost economy and why it’s convenient.