{"id":22751,"date":"2024-12-06T09:10:05","date_gmt":"2024-12-06T08:10:05","guid":{"rendered":"https:\/\/francograsso.com\/peak-season-in-the-mountain-christmas-and-new-year-between-opportunities-and-risks\/"},"modified":"2025-02-21T15:30:04","modified_gmt":"2025-02-21T14:30:04","slug":"peak-season-in-the-mountain-christmas-and-new-year-between-opportunities-and-risks","status":"publish","type":"post","link":"https:\/\/francograsso.com\/en\/fg-en\/revenue-figures\/peak-season-in-the-mountain-christmas-and-new-year-between-opportunities-and-risks\/","title":{"rendered":"Peak Season in the Mountain: Christmas and New Year, between Opportunities and Risks"},"content":{"rendered":"\n

As the Christmas and New Year celebrations arrive, the peak season in the mountain comes round quickly, bringing a combination of opportunities and threats for hoteliers.<\/p>\n\n

These dates represent a crucial moment in maximising profits, but it is just as easy to fall prey to strategical errors thar could compromise the economic results.<\/p>\n\n

The scenario is almost always the same: many hoteliers have applied overly high starting rates, leaving them unchanged for too long, with the result that they end up with unsold rooms at the date.<\/p>\n\n

Which strategies to adopt this year, to avoid repeating the same errors?<\/em><\/p>\n\n

Remember that each decision, from pricing to selling modalities, may determine the success or failure of an entire season.<\/p>\n\n

Over these years we have seen common mistakes that come back again and again: overly high initial rates, kept static for too long, or \u2013 in contrast \u2013 an excess of early sales at overly low prices.<\/p>\n\n

It is time to face the Christmas period with a more aware approach, based on careful planning.<\/p>\n\n

Lessons from the Past: High prices and empty rooms<\/strong><\/p>\n\n

Looking back, a common error has been to start with raised rates without adapting them to how demand really plays out.<\/p>\n\n

Initial security often clashes with the behaviour of clients, increasingly prone to waiting till the last minute to book sempre.<\/p>\n\n

Then there are those who have already filled a great deal of the hotel through group bookings or at FIT rates (negotiated in advance), but at a cost that is too low with respect to the potential of the period.<\/p>\n\n

The results? Full rooms but slim margins, which do not do justice to the value of a peak season.<\/p>\n\n

The illusion of high occupancy<\/strong><\/p>\n\n

Already full and happy. Seeing a full hotel is always cause for satisfaction, but real success can hardly be measured with occupancy alone.<\/p>\n\n

The danger lies in settling for overly low rates, losing sight of the real objective: maximising the profit for each room.<\/p>\n\n

And let\u2019s not forget that, overall, mistakes made in peak season are often reflected in the low season.<\/p>\n\n

Raised rates out of season leave gaps that are hard to fill, then leading to compensation by \u201cselling off\u201d rooms during the Christmas period.<\/p>\n\n

This cycle must be broken through a more balanced, far-sighted strategy.<\/p>\n\n

The Revenue Approach<\/strong><\/p>\n\n

To best face Christmas and New Year, it is fundamental to adopt a strategy based on data and flexibility.<\/p>\n\n

The key for us is \u2013 of course \u2013 revenue management, allowing the optimisation of rates on the basis of the real demand and the dynamics of the market.<\/p>\n\n

First of all, it is important to evaluate how many rooms have already been sold and at what rate.<\/p>\n\n

Are there margins for a progressive rise?<\/p>\n\n

Do not be afraid to increase the prices of the rooms still available.<\/p>\n\n

Many clients book at the last minute, and those seeking a set-up near the date are bound to be willing to pay more.<\/p>\n\n

It is fundamental not to lower the prices too early, but to wait for the peak in demand so as to optimise returns.<\/p>\n\n

Demand for festivities is generally stable and strong: \u201cat least\u201d exploit this eventuality.<\/p>\n\n

Observing the market and using\u00a0advanced revenue management tools t<\/strong><\/a>oo<\/strong> will help you make decisions based on real data.<\/p>\n\n

Limit the number of rooms sold at prices negotiated with tour operators and dedicate more space to OTA or direct sales, where price control is greater.<\/p>\n\n

Prepare for the best moment<\/strong><\/p>\n\n

The peak in bookings for the Christmas period is generally recorded between late November and early December.<\/p>\n\n

Yet over our 20 years\u2019 experience in\u00a0revenue management consulting\u00a0<\/strong>we have noticed that bookings in this period also \u2013 especially \u2013 fall towards the date.<\/p>\n\n

This is surely the ideal moment for raising prices.<\/p>\n\n

Raising prices now may strike you as risky, but it could make the difference between a mediocre season and a successful one.<\/p>\n\n

Look to the future<\/strong><\/p>\n\n

Christmas and New Year are not a goal, but a launching pad to build a lasting strategy.<\/p>\n\n

The key to success lies in finding a balance between occupancy, rates, sales channels and perceived value.<\/p>\n\n

Investing in revenue management consultation means not only maximising profits, but also improving service quality and guaranteeing a unique experience for your guests.<\/p>\n\n

Strategical management, based on revenue logics, will allow you to fully embrace the opportunities of the festive period, guaranteeing sound economic results.<\/p>\n\n

Be courageous and, above all, aware of the potential these festivities can offer.<\/p>\n\n

This is the only way to transform a good season into a triumphant success.<\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

As the Christmas and New Year celebrations arrive, the peak season in the mountain comes round quickly, bringing a combination of opportunities and threats for hoteliers. These dates represent a crucial moment in maximising profits, but it is just as easy to fall prey to strategical errors thar could compromise the economic results. The scenario […]<\/p>\n","protected":false},"author":3,"featured_media":22423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,132,128],"tags":[146],"class_list":["post-22751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actuality","category-fg-en","category-revenue-figures","tag-fg-en"],"yoast_head":"\nOptimize rates and profits with revenue management consultancy<\/title>\n<meta name=\"description\" content=\"How to deal with Christmas and New Year in the mountains with revenue management consultancy strategies. 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